creative direction | design | photography
To introduce the new Brita Stream pitcher system to college students, we brought a prize-packed day to 15 university campuses across the nation during move-in week.
With an eye-catching branded tent, Facebook Chatbot integration, and multiple sweepstakes, students packed the area for a chance to win and get a glass of delicious filtered water.
DUTIES
concepting, design
SUCCESSES
Over 64,000 student impressions
Over 14,000 product demos
Ranch isn’t just for salads anymore! With Hidden Valley’s new Ranch Out campaign, it’s time to dip your wings, dunk those fries, and drizzle it on pizza to take your food to the next level.
To support this delicious new direction, we created a number of in-store and digital executions showing the versatility of Hidden Valley’s lineup.
DUTIES
concepting, design
Walmart.com Brand Page
Shelf Signage
Shelf Signage
Store Demo Kit
Social Media
Digital Banner Ads
To boost sales at Walmart during football season, we teamed up with country music legend Jason Aldean and Dr. Pepper for 8 weeks of content.
Impactful in-store signage, digital media with helpful tips, and high-energy tailgating videos got customers excited to get #GameDayReady.
DUTIES
concepting, design
In-store Signage
Walmart.com Brand Page
Digital Banner Ads
With the launch of new tools and maker-focused initiatives, Dremel needed an updated web experience to support more visual and social content.
A focus on projects for all levels and giving users easy access to the ever-supportive crafting community allowed the new Dremel.com to become a constant resource for makers and those needing inspiration.
DUTIES
concepting, UX, web design
The homepage features large project imagery, intuitive product recommendations, and seasonally relevant content.
Categories allow the user to explore Dremel's wide variety of projects by interest and tools they own.
Project pages allow users of all skill levels to quickly jump in. Steps can be easily followed from the responsive mobile website as well.
Product pages offer both information and support to potential and current customers. Helpful accessory finders and kit information answered many questions that the previous Dremel website did not.
We were tasked to create a new web and social experience for Beam-owned liqueur brand DeKuyper.
Focusing on beautiful cocktails and the moments when you drink them, the site garnered the attention of cocktail enthusiasts, and has continued to be supported by a recipe-focused social media campaign.
DUTIES
concepting, UI, UX, web design, social media content design, managing photography
SUCCESSES
Site visitation and interaction increased by 95%
Facebook likes increased by 200% since launch
Overall brand identity and perception improved
The Dekuyper web experience is a fully responsive site that boasts bold colors, fun occasions, and a library of over 300 delicious cocktails.
We gave users a reason to celebrate by pairing great moments with great cocktails.
Color played a very important role in the new DeKuyper web experience. It highlighted the bottles current design and created a fun environment to let the user explore.
Over 300 cocktail recipes were made available on the new DeKuyper site. Users could easily search by drink type, flavor, and spirit.
Certain cocktail recipes and occasions received a complete party plan with suggestions for food, decorations, and entertainment.
DeKuyper's Facebook and Pinterest feature bold and visually inspiring recipe cards.
We found that social content tied to holiday's and recent events received the most attention, and got consumers excited.
To connect with DeKuyper's new website experience, occasion cards were also created for Facebook and Pinterest.
Special content was also created to promote DeKuyper, such as this post for LGBT Pride Month.
To keep employees up to date on current reports and figures, Kia Motors utilizes an internal sales dashboard. Their dashboard at the time was outdated and not supported on tablets, so we redesigned it from the ground up and created a simple visual system employees could easily navigate.
(charts and numbers are for placement only and not representative of actual sales figures)
DUTIES
UI, UX, web design
SUCCESSES
Created Kia Motor's first tablet-friendly sales dashboard.
Employees said they loved the ease of using the new site.
The fun and flavorful vodka brand, Pinnacle, was in need of a fresh website experience. The goal was to educate vodka drinkers about their portfolio of flavors and all the great cocktails to pair them with.
We went above and beyond the brief, giving Pinnacle Vodka a responsive website that fueled vodka enthusiasts to explore and try new flavors.
DUTIES
concepting, UI, UX, web design
SUCCESSES
Created one of the first responsive website experiences for a Beam brand.
Increased recipe sharing and printing by over 50%.
The world of 3D printing is exploding in popularity, and Dremel was ready to join this booming industry. Dremel approached us with the task to create the Dremel 3D Printer's new website. The goal was to get consumer's excited about this new technology, and highlight the many models and projects that it's capable of.
DUTIES
concepting, UI, UX, web design
SUCCESSES
Created Dremel's first fully responsive web experience.
Consumers have downloaded thousands of models and the product has one of the highest satisfaction rates for 3D printers.
With a decrease in online appointments and a dated website, Tires Plus was in need of a full refresh. The goal was to utilize a new web experience to promote the brand, push custom content, and get customers to make an appointment for their vehicle.
DUTIES
concepting, UI, UX, web design
SUCCESSES
Took the brand from a tire shop to a full service auto repair and maintenance company.
Increased online appointments and in-store sales.
Sparked by the simple idea that anyone can learn to make a cocktail, we created The Cocktail Project. Working with Beam brands and their 400+ recipes, we brought to life a fully responsive web experience and social campaign that gave all levels of cocktail enthusiasts a dose of inspiration.
With a focus on beautiful cocktail imagery and helpful tutorials, The Cocktail Project has become the #1 cocktail resource.
DUTIES
concepting, UX, web design, social media content design, managing photography
The homepage was created to attract cocktail enthusiasts in a number of ways. Seasonally relevant drink suggestions, currently trending cocktails, and helpful tutorials all gave the visitor an easy way to find their next recipe.
Beautiful drink imagery and easy instructions made recipe pages an instant hit.
A number of content templates were created to house the website's tutorials and articles on cocktail culture.
Recipe cards were created for easy sharing and saving on social media.
Simple but beautiful drink-focused imagery saw great success on social media channels.
Experimenting with new types of social media posts, such as carousels, allowed cocktail drinkers to explore our variety.
Finding the right tires and services for your vehicle can be a daunting task, so we proposed a new website to Firestone that put these elements in the forefront.
With simple to use tire finding tools and appointment schedulers, this concept would allow customers to get the information they need in no time.
DUTIES
concepting, UX, web design
The homepage for this concept simplifies the current website design while offering more helpful information to the customer upfront.
Tire detail pages would be highly visual with helpful product information and relevant content based on your tire choice and vehicle.
Vehicle-specific pages would go one step further to give customers all the information they need, from recommended tires to helpful tutorials.
With fresh branding and redesigned packaging already in stores, Skilsaw needed a website that reflected this new direction. We created and proposed this highly visual and bold web experience that put the product and liftstyle front and center.
DUTIES
concepting, UI, UX, web design
Tasked with updating Pep Boy's online image and supporting the launch of their new brand identity, I created a number of pieces for their email newsletter and social spaces. These included sale announcements, social media backgrounds and cover photos, and seasonal campaigns.
DUTIES
concepting, email design, social media content design
SUCCESSES
Helped to launch Pep Boy's new branding on their social spaces.
Created Pep Boy's first responsive email newsletter.
New responsive email newsletter design
Facebook promoted post for the Summer Sales campaign.
Facebook promoted post for the Summer Sales campaign.
Facebook promoted post for the Holiday Essence campaign.
Facebook promoted post for the Holiday Essence campaign.
The Pep Boys Holiday card featuring employees and why they love the holidays.
Facebook cover photo for the holiday season.
Google+ cover photo for the holiday season.
Twitter background and header images for the holiday season.
Youtube cover photo for the holiday season.
Jim Beam was looking for a new way to reach bourbon drinkers. What we gave them was a fun and customized approach to on-location advertising.
We created a series of mobile ads that would get pushed to patron's phones upon checking in at a bar on Foursquare or Yelp. The ad would also change depending on the type of bar they were in.
DUTIES
concepting, mobile design
SUCCESSES
Record-high click-thru rates for viewing recipes and sharing on social media
Jim Beam saw an increase in sales during the month-long campaign
This ad would be displayed when a customer checked into a dive bar.
This ad would be displayed when a customer checked into a whiskey bar.
This ad would be displayed when a customer checked into a sports bar.
Not many people know what a Roto-Rooter is. Something to do with plumbing, right? Well this infographic was made to answer that very question! Posted to their social spaces and website, this piece gave customers a quick overview of Roto-Rooter's full service plumbing abilities and history.
DUTIES
concepting, layout, infographic design
SUCCESSES
Roto Rooter's most-shared content from their site.
