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The homepage was created to attract cocktail enthusiasts in a number of ways. Seasonally relevant drink suggestions, currently trending cocktails, and helpful tutorials all gave the visitor an easy way to find their next recipe.
Beautiful drink imagery and easy instructions made recipe pages an instant hit. 
A number of content templates were created to house the website's tutorials and articles on cocktail culture. 
Recipe cards were created for easy sharing and saving on social media.
Simple but beautiful drink-focused imagery saw great success on social media channels. 
Experimenting with new types of social media posts, such as carousels, allowed cocktail drinkers to explore our variety.
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